About

Most design newsletters teach you how to design better. I teach how to make your design matter. Designers fail not because their work is bad but because nobody understands what they did or why it mattered. I teach influence without authority, stakeholder alignment, and the thankless labor of building organizational conviction.

I write what I wish existed when I was trying to figure out big tech. I provide roadmap for designers to move beyond visual craft toward becoming influential decision-makers who drive organizational change. 20 years in design taught me the ability to accelerate between vision and execution.

👋🏻 Nice to meet you, I'm Cat, a Sr UX Designer at Amazon in agentic ai, brand, and growth, specialized in iOS  interfaces.

I'm a strategic designer who operates where strategy, metrics, and customer signals doesn't exist yet. I find the invisible problems that represent $10B+ market opportunities, then build organizational conviction to solve them through design vision, research-driven business cases, and relentless execution.

Over 20+ years, I've launched 60+ projects across B2B and B2C, worked with 47 clients, and been featured in Adobe, TechCrunch, and Huffington Post. More importantly: I've helped designers achieve an average 261% salary increase and an 80% acceptance rate into Amazon.

I am:

1. Trilingual. I speak leadership vision presentations, engineering, and human research.
2. Working in pre-metric territory. I identify opportunities before metrics exist to measure them—like discovering that 24% of international sellers use trust-killing brand names.
3. Bringing startup velocity to enterprise scale. 7.5 years running my own design consultancy, then applying founder energy to Amazon’s 2,123 engineering teams and 1.72M ASINs.
4. Proving conviction through volume. 350+ concepts, 9 SVP presentations, 96+ emergent designs for Brand AI alone. Building comprehensive proof that alignment becomes inevitable.

When I'm not working, I love to play 🎮 PS5, bonsai 👩‍🌾, and discovering the trendy restaurants in New York 🍜. See my portfolio.

🗞️ My emails are...

💌 Addressed to you as a long-distance friend, as reflections of my experiences.

🤖 It's written by a veteran designer, not AI. My articles are handwritten, led by vulnerability and unhinged. You'll receive no-BS.

🍪 5 minute, bite sized stories. I attempt to simplify complex concepts into consumable and practical steps. I check myself against Flesch-Kincaid index.