Welcome
I’m Cat, a Sr UX Designer at Amazon, New York City. I write stories about design, technology, and navigating design in corporate. I am Amazon Design Champion for Linkedin, and i'm recognized as top 1% mentor on ADPList for Aug 2023, and Top 10 Female in 2023.
Will you support me to grow my voice and audience with the community?
Through my life, I defended 5 reasons why I think designers don't need to write. When I joined corporate, I had to start writing in March 2023.
My topics are sourced by my mentees who ask me about:
- Articulating design value to business and engineering
- Navigating design careers, from Sr to Leader
- Vision, strategy, and designing north stars
My current emails are...
💌 Addressed to you as a long-distance friend. Voice and tone are introspection and reflective. 🪞I am Amazon Design Champion for Linkedin, and i'm recognized as top 1% mentor on ADPList for Aug 2023, and Top 10 Female in 2023. Writing this newsletter is a way to extend my contribution to the design community. My 1:1 mentorship results in an avg of 261% ($62k) salary increase, 80% (4/5) acceptance rate into Amazon full-time role.
🤖 I'm human, not AI. My articles are handwritten, leading with vocally self-critical, with strength and courage of vulnerability.
🍪 Bite sized stories that take <5 min to read. My goal is to explain big ideas, highly complex jargon, and topics in consumable and actionable language. 80/20 rule. I care about your time to not waste it. How will you know it will be easily read? Flesch-Kincaid index.
👋🏻 About Me
Over 20+ years, I've worked in B2B and B2C companies, launched over 60 projects with 47 clients, and earned press recognition from Adobe, TechCrunch, and Huffington Post. I am a designer who diagnoses with data and treats with design, leading expertise in data software, multi-platform design systems frameworks, and specializing in iOS interfaces.
When I'm not working, I love to play 🎮, gardening👩🌾, and discover the latest restaurants in New York 🍜. See my portfolio.
🗞️Why would you subscribe?
Well, why wouldn't you? Everyone who is here at my invitation. Will you support my goal to grow my audience?