Premium Edition: Video: How to design innovation

84% of company leadership believe innovation is a high priority, but 94% of them are dissatisfied with the performance of the innovation. A great product and service is long-lasting, but how do we know the idea today will stick?

Premium Edition: Video: How to design innovation

👋 Welcome to 🔒 paid-only edition 🔒 of my weekly newsletter, I'm providing you access to the video presentation and keynote slides for my talk on "How to design innovation".

84% of company leadership believe innovation is a high priority, but 94% of them are dissatisfied with the performance of the innovation. A great product and service is long-lasting, but how do we know the idea today will stick?

I showcases the transformative power of user research with Jobs to be Done methodology, structuring innovation that’s predictable and profitable. Learn 5 ways on how to think with an entrepreneurship mindset and create lasting impact.

🌟 Key Highlights:

  1. Rich Data, Poor Insights: Navigate the digital landscape's abundance of data to derive meaningful insights.
  2. The Role of AI in UX Design: Explore the intersection of AI and UX design, emphasizing human-centered principles.
  3. Disruptive Innovation: Focus on core user problems rather than rapid, superficial iterations.
  4. Money Result: Translate design efforts into tangible business outcomes.