Leveling up to senior

"I just want to design"....

Leveling up to senior

How do I become a Senior Designer? The majority of the people who ask believe they perform at a Senior level with 2-3 years of experience.

so... What do you call a designer who has been working for almost 20 years? Dinosaur Designer? 🦖🧑🏻‍🎨

Junior vs Senior - Process

Junior vs Senior - Divergent Ideation

Junior vs Senior - Sentiment of Project


The more Senior the designer, the more ambiguous, the level of difficulty, and scope of the problem they will solve.

  1. How high level is your problem?
  2. Are you actively identifying opportunities and gaps and proposing solutions to rally others behind these solutions?
  3. Who is unblocking your problems? You or someone else?
  4. How have you built influence to drive creative strategy and vision?
  5. How have you built trust?

Example of the scope of difficulty

  1. Level 1: Design a set of Fav icons to distinguish between various products. (Details of a particular task are defined with a reason)
  2. Level 2: Design a UI that allows users to register a new page and check compliance. (Requires figuring out the requirements and what goes on the page)
  3. Level 3 (Broad): Implement the "right" design system across multiple products and choose among 6 different options. (Requires alignment from multiple teams)
  4. Level 3 (Deep): Define table component that fits multiple use cases across multiple organizations, and define UI, interaction pattern, and standards.
  5. Level 4: Design a solution to increase search relevancy for their needs before spending more time and effort.
  6. Level 5: Identify the user's most desired outcomes from our products and services, suggesting a framework to prioritize and enhance future product vision.

The higher you go, the more ambiguous problems are. Our goal is to challenge our own assumptions to spelunk broadly and inspire deeply.

"I just want to design" - beginning and end of your career.